Heyo Founders and Side Hustlers 🤙
This week, we're diving deep into something every founder wrestles with sooner or later: How I Organize My Content Planning for Building in Public (+ Free Notion Template).
Generating ideas isn’t the hard part.
It’s turning those ideas into consistent posts that separates "thinking about building" from actually building. If you're anything like me, you've probably jotted ideas into your phone, voice notes, or random docs... only to forget where they went.
I tried everything—Google Docs, Apple Notes, sticky notes—but nothing stuck until I built a simple system in Notion that helped me stay consistent without killing creativity.
Here’s the system I use every week:
Brain Dump – A running list of raw thoughts, half-formed hooks, and screenshots. No pressure to polish, just capture.
Pipeline View – Posts move through: To Draft → Drafting → Scheduled → Published. I always know what’s live and what’s coming.
Content Tags – I organize by pillars like "Startup Lessons" or "Bantee Updates" so I keep things balanced and fresh.
That’s it.
No “30-day content calendar” pressure. Just a clear way to show up, one post at a time.
Grab My Free Notion Template
This is the exact setup I use. I’ve shared it with a few founders behind the scenes and the feedback’s been consistent:
Whether you're just starting to share your journey, trying to level up your consistency, or looking for a system that doesn’t suck the creativity out of posting—I think this will help.
Key Takeaways
Building in public isn’t about perfection. It’s about:
✔ Sharing your authentic journey
✔ Consistency over intensity
✔ Embracing vulnerability and learning from feedback
✔ Taking action instead of overthinking
What’s on deck for next week…
Solopreneur Branding 101
We’re diving into the basics of building a personal brand from scratch — especially if you’re a team of one. I’ll break down how to clarify your voice, show up consistently, and make your content feel unmistakably you without burning out..
Appreciate you reading. If you’ve got a topic you want me to dive into, or any feedback to help make this newsletter even better, let me know 🤙
Let’s keep building — one post at a time.
Cheers,
Billy