Heyo Founders and Side Hustlers 🤙
Let’s talk Websites.
Your landing page is your brand’s first handshake—the first impression that makes or breaks whether someone sticks around. It doesn’t just look good. It grabs attention, builds trust, and—most importantly—turns visitors into brand followers.
Whether you’re running a full-blown startup or just testing a side hustle, your first impression online matters. So let’s get into it: what actually makes a landing page pop?
Let’s break it down 👇
Nailing the Headers
People decide in seconds whether to stay or leave your page. Your headline should be clear, compelling, and instantly communicate what you offer.
Lead with the problem you solve, not just what you do.
Keep it skimmable—short, simple, no fluff.
Make it benefit-driven—“Book More Clients, Stress Less” > “AI Scheduling Tool.”
Bonus points for social proof (“Trusted by 10,000+ founders”).
Design for Clarity, Not Clutter
A great landing page isn’t just about what you say—it’s about how it feels. Keep it clean, clear, and easy to follow.
One clear CTA—Don’t make people guess what to do next.
White space is your friend—Let key points breathe.
Strong visuals—High-quality images, product mockups, or a short demo video make a difference.
Build Trust in Seconds
People don’t buy from websites—they buy from brands (or people) they trust. Here’s how to boost credibility fast:
Customer testimonials or case studies.
Social proof—logos, media mentions, anything that shows you’re legit.
Guarantees—“30-day money-back” or “No credit card required” removes hesitation.
Know Your Traffic & Optimize Accordingly
Your visitors interact with your site differently depending on their device. Optimize based on where your traffic comes from:
Mobile (60%) – Prioritize speed, scrollable layouts, and tap-friendly buttons.
Desktop (30%) – Use larger screens for rich visuals and detailed content.
Tablet (1.6%) – Ensure seamless responsiveness across varying screen sizes.
💡 Founder Tip: Check your analytics and adjust your design to match how people actually engage with your site.
Landing Page Examples
Different businesses need different landing pages. Here are two solid approaches:
Personal Brand + Creator | Justin Welsh
Justin Welsh, the LinkedIn guy himself. Clean, simple design with a heavy focus on personal storytelling and audience engagement. No fluff—just value.
Group Travel Made Fun Platform | Batch
Batch is your go-to app for seamless party planning. With its clean, user-friendly design, it emphasizes collaboration and fun. No unnecessary features—just tools that help you create memorable experiences with friends.
Below is a great list of website providers to help you start building your site:
Best for beginners who need an easy, drag-and-drop website builder.
Best for designers who want full creative control without coding.
Best for e-commerce businesses looking for a streamlined storefront solution.
Best for bloggers, content-heavy sites, and those who need flexibility with plugins
Best for creatives and teams looking for highly interactive and modern web experiences.
Best for simple, one-page websites and personal landing pages.
How This Applies to Your Website
Clarity beats creativity – Fancy wording doesn’t sell. A clear, benefit-driven message does.
Action over aesthetics – A simple, working site today beats a perfect one someday.
Key Takeaways
A landing page isn’t just a website—it’s your 24/7 sales rep.
Hook them fast.
Keep it clean and clear.
Build trust early.
Make taking action effortless.
Make taking action effortless. If your landing page isn’t converting, tweak these elements and test again. Small changes make a big difference.
What’s the best landing page you’ve ever seen? Hit reply—I’d love to hear your thoughts.
📢 Free Resource: I’ve put together an AI Prompt Guide to help you get the most out of AI and speed up your workflow. You can download it for free below 🤙
What’s on deck for next week…
Next week, we’re diving into Pricing Your Side Hustle: How to Charge What You’re Worth—no more guessing, undercharging, or feeling weird about asking for money.
Whether you’re freelancing or consulting, pricing shouldn’t be a guessing game. Let’s make sure you charge with confidence—and get paid what you’re worth.
If you’ve got a topic you want me to dive into, or any feedback to help make this newsletter even better, let me know 🤙
Let's build and start up….
Cheers,
Billy